Audience Research

Questionnaire for Audience Research

Age: Gender:


1. What’s your favourite music video and why? What is it about this music video that makes it your favourite?


2. What do you dislike most about music videos? Is there anything in specifically that puts you off music videos or a music video in particular?


3. Do you think a particular genre of music represents music videos better than others?


4. Do you prefer a Narrative (Story), Concept (An Idea) or performance (Live shots) Videos?
(or if so a combination of either - state which)


5. Our video is based around the idea of a demon and her victim. Is there anything that you think should be incorporated in to the video?


6. We are going to include alot of demonic effects to help emphasize one the characters, how do you think this could be accentuated?

7. With regards to editing techniques and special effects, is there anything you think should be included that will emphasize the 'demonic' message we are trying to highlight?

8. As with all videos, there is a "killer shot", which in some cases can competely sell a video. Do you have any ideas that you think would be best suited for out video?


Written Feedback:

Out of the 30 people asked, we asked fifteen male(s) and fifteen female(s). We also varied the age range between fourteen and twenty five.

1. What’s your favourite music video and why? What is it about this music video that makes it your favourite?

With the audience research we gathered, around about 60% of people asked, preferred a Narrative video, 10% preferred a performance and 30% preferred a conceptual. Overall, the favoured genre was pop and a lot of people liked aspects such as a very high paced video with lots of edits and costume. This is why we decided to have our video primarily narrative and very high paced, using as many different editing techniques and camera angles as possible.

2. What do you dislike most about music videos? Is there anything in specifically that puts you off music videos or a music video in particular?

A lot of feedback we got from this question, related to boring videos that are apparently too slow. The majority of people we asked like, up to date, high paced videos. However there were a few exceptions, where some people were put off by fast editing and fast paced videos. Another thing which put people off was videos with a bad narrative storyline. So in order to keep with our audiences opinions, weve kept the story line as original and clear as possible.

3. Do you think a particular genre of music represents music videos better than others?

Almost every answer we got for this question was Rock. Because a lot of Rock videos include some element of performance (Stereotypically). I think Rock videos tend to have similar storylines too, if they happen to be narrative and not conceptual or performance based. Whilst the idea of doing a rock video was an obvious one, we decided to head into the electro/pop direction whilst trying to maintain the rock-type element that makes music videos so much more better.

4. Do you prefer a Narrative (Story), Concept (An Idea) or performance (Live shots) Videos?(Or if so a combination of either - state which)

Yet again, we got a very strong outcome for Narrative based music videos. Not a lot of people wrote down why, but I think it is because narrative based music videos have something that you can link to and think through the video. Also because most songs tell a story or experience, this could be why. An additional point could be down to the fact that narrative music videos tend to have a lot more graphic matches, and key things that link the song and the video directly. Conceptual on the other hand, will be the idea of the artist, and might not always be seen in the same way as they see it.

5. Our video is based around the idea of a demon and her victim. Is there anything that you think should be incorporated in to the video?

There were quite a few ideas for this question, which ranged from the demon being the girl’s memories, or an old boyfriend or a dead family member. However, our favourite idea was to incorporate the idea of a memory, so we adapted on this a decided to use an old prom dress, which takes the victim to places which meant a lot to her, but her vision of it is now distorted.

6. We are going to include a lot of demonic effects to help emphasize one the characters, how do you think this could be accentuated?

A lot of feedback suggested that emphasizing one of the characters could be achieved by a lot of make-up, clothing and hair. We obviously decided to go with the clothing idea, and choose a dress, which would symbolize the girl’s old prom, which would take her back to a place in which her memories are now distorted.

7. With regards to editing techniques and special effects, is there anything you think should be included that will emphasize the style and genre of our video?

For this question a lot of people preferred fast editing. With a lot of different ideas from flickering to backdrops and blue screens. A lot of people thought, seeing as our video is 90’s Electro/Pop/Techno, that a fast edited video with a lot of flashing lights would be interesting and effective. It would help capture an audience, and with alot of other groups doing rock videos, we could use this to our benefit to make it stand out more.

8. as with all videos, there is a "killer shot", which in some cases can completely sell a video. Do you have any ideas that you think would be best suited for out video?

Here is out chosen visual feedback;A lot of people wrote for this question, that a time lapse would be effective, for example, setting a video camera on a cliff, recording a sunset and speeding it up. Because this may be quite hard to capture and quite timely, we thought using excellent editing techniques in a short space of time may counteract as a 'killer shot'.