Rough cuts of dvd cover, inlay and magazine advert

These are our very basic rough cuts and as you can see from our final designs. Rather than use photographs we decided to use editing techniques as opposed to the above because we felt that it wasn't necessary to have pictures when we could achieve the same effect through photo elements. I felt that we could have a big impact on our audience through simplistic designs as this wont deter them, for example making the advert too busy and too messy. We've also decided to use a silhouette on the front and back of the dvd to make it seem a little mysterious in a sense, as you know its 2 female singers but you have no idea what they look like until you watch the video, I think this may entice the audience more. With regards to the inlay, we've decided to advertise a competition rather than lyrics or other albums and merchindise. The reason for this was trying to view it from the fans eyes, what would they want to see from the dvd they've purchased? They are obviously keen on the band as they're spending money on them, so whilst merchandise can be found easily on the net as well as lyrics, offering them the chance to win tickets to see them for free makes it feel more personal and exclusive. With regards to the magazine advert, we wanted to make it seem like it was authentic so rather than fill up the page with lots of images we had text that says 'Out Now', a sticker saying when its out on iTunes, again to make it seem more believable, quotes of reviews from music magazines, and then the picture of the album being sold. I think when done this way it will make it seem more of an advertisement.

Shooting Diary.

7th September - 11th September:

In this week we looked at what type of music video we wanted, pop, rock, indie, electro, metal etc. Alot of ideas we had circulated the rock genre but we felt too many other groups were doing this so we've decided to do a dance or electro video. Want the story to be quite spooky and haunting, maybe with an old boyfriend/dead coming back for the girl or a memory. I think if it's going to be an electro/pop video we should make everything really fast and quick. Lots of close-ups but lots of shots at different angles too. Scenes should be shot in an old type house and then in a forest.


14th September - 18th September:

Look into the general meaning of the song we've chosen called 'Little Soul' by a relatively unknown band called H2SO4. The lyrics are very simple, they only sing on small parts. I think we're going to use the 'Little Soul' title as indicating of the characters as being pathetic, like the singer is patronising them calling them a little soul. There are alot music videos with lots of good editing techniques and storylines i.e; Blink 182 - All The Small Things and Paramore - Decode.
We've decided that myself and Hannah Yarde will be the main 2 characters and our 3rd member of the group Matthew Steven has chosen to remain more behind the scenes and work on editing and camera techniques. We have started to prepare a pitch on powerpoint showing the ideas that we have come up with for our video.


21th September - 25th September:

We have wrote the storyboard out in 4 pages, this being the main outline:

Girl is having nightmares but she doesn't know why. She can hear this music but it's completely torturing her. She then starts to feel this demon like presence, the one who's singing this song and she can see the demons reflection everywhere where she is laughing and singing to her, trying to draw her in. The girl gets up to get a drink but drops the bottle on the floor and it rolls under her bed, where she finds a box addressed to her. She opens it and finds a vintage dress but has no idea why and who gave it to her. Along with the music that she cannot escape from and this newly found gift, she thinks she is going crazy so she runs to the bathroom to wake herself up. She calms herself down by running the tap to fill up the sink to splash her face, hoping for a bit of normality. When she turns back around the freshen herself up the water has turned black which just adds to her being more frightened. She looks up at the mirror and sees the demon standing behind her, well and truly petrified at this point she runs out the bathroom but trips up and falls on the floor hitting her head and passing out. When she wakes up she is in a forest wearing the vintage dress that she found in her room earlier before. Shes totally baffled at this point so starts to run away from the demon who has put her in this position. She keeps seeing her appearing everywhere, laughing and singing to her. The girl then realises that shes getting no where and begins to ponder the thought of asking the demon why she is here. On doing so, she sees the demons reflection staring back at her. It then reaches her hand out of the mirror to the girl, inviting her in which the girl accepts. Quickly, you see the hand pulling her in and straightaway a shot of the girl falling on top of her bad - as if she had just fallen out of the entire scene. She then wakes up glad it appears to have been a nightmare, but she flips back her quilt and sees she wearing the dress in her nightmare. Terror quickly sinks in where we then see the demon walking towards her bedroom slowly, then we cut to the girls face looking up in shock and then cut to the demon standing at the door.

We have wrote this in cartoon form in images so it is easy to see the video will be produced.


28th September - 2nd October:

Sorted out the animatic using scenes from storyboard, and then uploaded to blog. We then prepare to film by booking out the equipment we need from media and then we schedualed a plan in which we film according to. We've made a list of shots needed in the house, such as nightmares in bed, walking shots, falling on the bed and such. Then forest scenes are set to be done shortly afterwards, make sure we have proper costume and lighting needed for the day.

5th October - 16th October:

Filming of all the footage in progress, all of the scenes are day scenes so we've had to film over a period of a few days as being the time of the year, nightime sets in pretty soon! Weve also had to reshoot a couple of scenes just to recapture some of the spooky elements that we initally wanted for the video. In this period, we managed to get over 240 pieces of footage to choose from and then we began to edit the video as much as possible. The blog we updated as much as we could in these weeks, updating it everytime we finished our rough cuts and what not.

19th October - 25th November:

In this month long period, we edited nearly everyday for as long as possible. We have edited the blog too with out animatic, rough cut video, final dvd covers and such. We decided against using photogrpahs on the dvd cover and inlay as we wanted to see if we could achieve a successful cover without the need to photography.

Rough Cut of Video

This is our rough cut video. The final video being quite different from this. Due to technical difficulties with the computer we used we actually ran out of time, hense the end of the videeo being long, unedited clips that dont fit in. However we have done alot of work to this rough cut regardless and so the final cut has improved massively but alot of this is due to the stuff that we learned by doing this rough cut.

FINAL DVD COVER, DVD INLAY AND MAGAZINE ADVERT

Dvd Final ^^.

This is the final cover for the dvd. We chose the black/white and red colour theme because it stands out more as a whole. We kept the cover as simplistic as possible but still maintaining some editing technique to make it seem more professional. The main image on the front is a silhouette of a girl flipping her hair back with a microphone in her hand. We did this by drawing it first then scanning the image in and cutting it out on photoshop then adding it in with the 'Queens of Kings' text. Also the silhouette on the back, we took inspiration off a similar image but re-sketched part of the outline and adding extra items. We then did the same thing as above and scanned the image back into photoshop and filled it white. Using the colour red as little as possible means that whenever we do use it, the meaning seems more important. For example, 'LIVE' on the front makes it stand out loads more,also using the red for the 'Including..' section on the back.





This is our final magazine advert. We kept the colour scheme as simple as possible again using black and white and little colour. We put the album image slightly diagonal too so it didn't seem too planned out and then we added a little sticker type logo, stating when it will be released on iTunes, this again makes it more appealing to the audience, especially how alot of music is downloaded through iTunes, which makes this relevant and more authentic. We put quotes from reputable publications, NME and EMPIRE to reinforce the quality of the bands album, again making it seem more believable, to make it more authentic we also put the HMV logo on.






This inlay is our final cover and weve kept the colour scheme as similar to the dvd cover as possible to make everything relate. We advertised a competition to fans about winning tickets to the bands show and tried to make this appear believable by putting the gig tickets on the inlay aswell.






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