These are our very basic rough cuts and as you can see from our final designs. Rather than use photographs we decided to use editing techniques as opposed to the above because we felt that it wasn't necessary to have pictures when we could achieve the same effect through photo elements. I felt that we could have a big impact on our audience through simplistic designs as this wont deter them, for example making the advert too busy and too messy. We've also decided to use a silhouette on the front and back of the dvd to make it seem a little mysterious in a sense, as you know its 2 female singers but you have no idea what they look like until you watch the video, I think this may entice the audience more. With regards to the inlay, we've decided to advertise a competition rather than lyrics or other albums and merchindise. The reason for this was trying to view it from the fans eyes, what would they want to see from the dvd they've purchased? They are obviously keen on the band as they're spending money on them, so whilst merchandise can be found easily on the net as well as lyrics, offering them the chance to win tickets to see them for free makes it feel more personal and exclusive. With regards to the magazine advert, we wanted to make it seem like it was authentic so rather than fill up the page with lots of images we had text that says 'Out Now', a sticker saying when its out on iTunes, again to make it seem more believable, quotes of reviews from music magazines, and then the picture of the album being sold. I think when done this way it will make it seem more of an advertisement.
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